Digital Marketing Executive

Are you a Digital Marketing Professional, looking for your next career move?

About us & you

It an exciting time at IDR Law, a firm that has only one focus contentious probate. As we head into a period of exceptional growth we are looking to add to add to our team!

We are on the lookout for a B2C Digital Marketing Executive to support our Head of Marketing in the planning, delivery, and implementation of performance driven digital campaigns.

You’ll have at least 2 years’ experience in digital marketing and be a self-starter with the ability to work autonomously.

 

The Details…

 

Planning and strategy

  • Work with the Head of Marketing / team to develop B2C led campaigns to increase lead generation and drive enquiries
  • Conduct research, looking at competitors in the B2C space and the target audience

Delivery and optimisation

  • Implement digital led campaigns – PPC, SEO, social media (organic and paid)
  • Work with internal team to develop content led campaigns that maximises SEO value
  • Plan, develop and execute social media output
  • Content manage the main website, and sister B2C site, iterate based on output
  • Collaborate with external web team and other outsourcers to achieve targets
  • Campaign writing and proofreading essential
  • Ensure all marketing assets are designed according to brand guidance

 

Performance management

  • Have an awareness of costs, measurement and ROI
  • Monitor and report back on campaign performance, work with the team to iterate based on results

 

Extras

  • Assist in the content management of the B2B site
  • Assist in the production of materials for the B2B site
  • Assist on B2B/B2C events – webinars / in person seminars

 

Requirements

  • Degree or similar level qualification
  • 2 years’ experience in a digital led marketing role
  • Confident in planning and developing new routes to market
  • Self-starter, comfortable working alone or as a part of a team
  • Good communication skills

 

What’s on offer

  • Salary up to £25,000 depending on experience
  • 25 days holiday p/a
  • Remote working, with requirement to work from Manchester office up to four times per month

 

Interested? Send your CV across to [email protected]